Sunend emphasises scholarly rigour in constructing discourse around an artist's work by engaging with, in the words of Rosalind Krauss, "the tension inherent in the intended and potential perspectives [...] reflecting the conflict in the work.” Inspired by Bernard Berenson’s principles, we aim to stimulate critical thinking in connoisseurship, moving beyond the surface-level appreciation found in what Donald Judd aptly referred to as a “coffee table book full of motel coffee.”

We conduct exhaustive interviews with select artists—spanning roughly 30 to 60 hours—delving deeply into a particular set of works through their ideas, processes, and circumstances of development. By situating each work within broader historical, social, philosophical, and psychological contexts, we ensure depth and clarity in its understanding.